Managing Risk in Motion Picture Project Development
نویسندگان
چکیده
منابع مشابه
Managing Risk in Motion Picture Project Development
Movies are produced as unique prototypic media content to serve a highly uncertain demand. Film producers have to address the consumption risk while their projects are still in their development phase. This paper provides a literature review of key risk dimensions of movie projects and how to control them. The interviews conducted with movie producers have made it possible to compare the indust...
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ژورنال
عنوان ژورنال: Journal of Media Business Studies
سال: 2009
ISSN: 1652-2354,2376-2977
DOI: 10.1080/16522354.2009.11073496